There's a person behind every busy business. This is mine.

Head shot of Gemma the founder

Hi, I'm Gemma - founder of Hunter & Co.

I started this business because I'd seen what happens when brilliant, purpose-driven people get buried under the weight of running their own operation.

I'd worked inside a multi-practitioner counselling service. I'd watched capable, talented professionals spending their best hours on admin, processes and paperwork rather than the work they'd actually trained to do. I knew the landscape - the professional bodies, the compliance requirements, the unique pressures of the well-being sector - and I knew I could help.

So I built Hunter & Co. around that knowledge.

And then something shifted.

Because the more I worked with business owners - whether they ran a therapy practice, a coaching business, a consultancy or a growing SME - the more I realised the problem was the same.

Brilliant people, doing important work, quietly drowning in the operational side of running a business.

That's what Hunter & Co. exists to fix.

Meet our team

Interested in joining the team? Get in touch.

Gemma Hunter

Founder

Anna Atkins

Lead Associate VA

Coming Soon!

Associate

What Hunter & Co. actually does

We take the back-end of your business off your plate.

Not just the tasks - though we do those too. The mental load. The things you're carrying around in your head at 11pm. The processes that live nowhere except your memory. The follow-ups that fall through the cracks. The systems that don't exist yet but desperately should.

We provide virtual assistant and online business management support for two types of clients:

Small business owners

Who are growing fast but haven't got the operational structure to match, and need someone who can come in, take ownership, and make the engine room run properly.

Wellbeing professionals 

Therapists, counsellors, coaches, nutritionists, who need a VA they can trust completely, who already understands their world without needing a three-hour briefing.

In both cases, the goal is the same: you get your time back, your headspace back, and the freedom to do the work that only you can do.

Why work with us specifically?

We are not a generalist VA who'll do a bit of everything for anyone.

We are specialist's with real sector knowledge, genuine operational experience, and a deep understanding of what it takes to run a business properly when you're doing it mostly on your own.

Here's what that means in practice:

  • We don't need hand-holding. We take a brief and we run with it.
  • We understand the wellbeing sector - BACP, UKCP, BANT, private practice, multi-practitioner services, without needing it explained.
  • We understand what SME founders need, not just task support, but someone who thinks about the whole operation. 
  • We are UK-based, professional, and take confidentiality seriously. 
  • We are building towards full Online Business Management, so as your business grows, the support we can offer grows with it.

I also know what it's like to build something from scratch while juggling everything else life throws at you. I'm a mum of two, based in Littlehampton in West Sussex, and I built this business around a life - not the other way around. That perspective matters. It's why I understand your capacity constraints better than most.

How We Work

Serve first. That's the principle Hunter & Co. was built on.

Before I pitch anything, I want to understand your business. Before I suggest a solution, I want to understand the problem. The discovery call isn't a sales call - it's a genuine conversation about whether I'm the right fit for you.

If I am, brilliant. If I'm not, I'll tell you that too.

I believe in:

  • Doing things properly, not just quickly
  • Honest conversations over polished pitches
  • Building systems that last, not quick fixes
  • Protecting the time and energy of the people I work with
  • Showing up consistently and being someone you can rely on

"Simplify the Work. Protect the Mind."

That's not just a tagline. It's the reason this business exists.

"I finally stopped feeling guilty about not doing it all myself. Hunter & Co. just made everything feel manageable." 

Laura - Wellbeing Professional

Ready to find out if we're a good fit?

The free discovery call is the best place to start. Twenty to thirty minutes, no hard sell, just an honest conversation about where you are and what you need.

If Hunter & Co. can help, I'll tell you how. If we're not the right fit, I'll tell you that too.

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